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CHEYENNE

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The Designer Behind The Details

I'm a multidisciplinary designer with over 7 years of experience specializing in beauty, packaging, & product design.

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Since Glamnetic's earliest days, I've played an integral role in developing packaging and nail collections that have helped shape the brand's visual identity. My work spans original product design, licensed collaborations, retail packaging, and the technical details required to bring creative concepts into production.

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I approach design with equal parts imagination and intention - creating work that's visually compelling, commercially thoughtful, and grounded in an understanding of how products are made.

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As my career has evolved, so has my interest in building cohesive creative systems, guiding design teams, and shaping the bigger picture behind a brand.

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My expertise lies at the intersection of creative design and technical execution, with advanced proficiency in Adobe Illustrator, vector illustration, 3D visualization, and packaging development. 

I'm deeply involved in the product development process, bridging the gap between creative teams and manufacturers through a strong understanding of production terminology, materials, structural packaging, and factory-ready artwork.

Client List

Glamnetic * DIGI Beauty * Jazwares * TokiDoki * Sanrio * Warner Brothers * Disney * Legendary Entertainment * MGA Entertainment * Bratz *

Work History

Glamnetic LLC.

Graphic Designer

  • Specialized in packaging design, retail assets, and digital marketing materials across social media, email, and other platforms.

  • Collaborated with cross-functional teams to develop creative concepts, support marketing initiatives, and strengthen audience engagement.

  • Maintained brand consistency across all creative deliverables while contributing innovative design solutions to support brand growth and business development.

July 2020 - December 2023

  • Lead the creative direction and development of innovative packaging concepts across multiple product categories, ensuring brand consistency, visual appeal, and alignment with market trends.

  • Oversee and guide the packaging design team, collaborating with executive leadership and cross-functional departments to develop cohesive, consumer-focused packaging solutions.

  • Partner with product development teams, suppliers, and manufacturers to oversee materials, finishes, prototyping, and production, ensuring quality, cost efficiency, and regulatory compliance.

  • Research industry trends, competitor strategies, and emerging technologies to drive packaging innovation, strengthen brand identity, and enhance retail presence.

December 2023 - January 2026

Sr. Graphic Designer - Packaging

  • Lead end-to-end product and packaging design, overseeing creative direction, structural development, dielines, materials, and final production execution.

  • Collaborate with Product Development, Marketing, Operations, and manufacturing partners to ensure design feasibility, production efficiency, and alignment with brand objectives.

  • Establish and evolve brand design standards, review production-ready artwork, and drive innovation through emerging materials, packaging technologies, and cost-effective solutions.

  • Mentor junior designers, guide creative decisions, and contribute to the brand's overall visual direction while balancing aesthetics, functionality, and sustainability.

January 2026 - Current

Sr. Product & Packaging Designer

My Toolkit

Creative Direction

Packaging Design

Production Design

Art Direction

Brand Systems

Illustration

Print Production

Retail Packaging

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