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The Evolution of Glamnetic
A look into the brand's journey from early packaging and DTC launch to national retail expansion and global recognition. This project showcases my role in shaping Glamnetic's visual identity through brand design, packaging development, and product design - evolving the look, feel, and functionality of everything from our first press-on nails to the retail-ready systems used today.Â
Date
Project Type
Role
2020 - Current
Brand Identity | Package Design
Brand Identity, Creative Direction, Packaging, Product Design, Production Artwork
Key Milestones
Building a category leader.
From a DTC lash launch to becoming a globally recognized beauty brand, Glamnetic's evolution has been driven by innovative product design, strategic retail partnerships, and a clear, consistent visual identity.
2019
Launched magnetic lashes
2020
Launched press-on nails on DTC
2021
1,000 Ulta doors + first major collab: Sanrio
Sephora launch in 315 doors; first ever press-ons for Sephora.com
2022
2023
Lashes & nails launch at Target x Ulta
Second Sanrio collab & Harry Potter Collab
2024
Beetlejuice Collab + third Sanrio collab
UK DTC website launches
2025
Recognized as Inc's 2025 "Leading in Press-on Nails"
Product expansion & innovation
Star Wars Collab
2026
Packaging Evolution
Refining the look, feel, & function.
Over the years Glamnetic's packaging has evolved to better reflect the brand, improve functionality, & create a stronger retail presence. Each iteration brought refinements in materials, structure, & visual identity - culminating in a more elevated, efficient design that supports the growing assortment & retail expansion.
2020
Early packaging, DTC launch
2022
Refined design, modernized identity
Optimized packaging, global retail
2024-present
What Changed?
A more impactful, efficient design.
Smaller & Lighter
Reduced size & weight to improve sustainability & lower shipping costs
Elevated Brand Presence
Reduced size & weight to improve sustainability & lower shipping costs
More SKUs In Retail
Reduced size & weight to improve sustainability & lower shipping costs
Improved Functionality
Reduced size & weight to improve sustainability & lower shipping costs
In Retail
Designed for the shelf.
Our updated packaging transformed our retail presence, allowing for a larger assortment, improved organization, & a stronger visual impact. The new design helped Glamnetic stand out across major retailers while maintaining a cohesive & recognizable brand identity.
Looking Ahead
A stronger foundation for what's next.
The evolution of Glamnetic's packaging has not only strengthened our brand identity, but also created new opportunities for expansion, innovation, & global growth. This foundation continues to support new product categories, collaborations, & retail partnerships around the world.
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