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Hello Kitty + Glamnetic

A multi-character collab bringing together Glamnetic's signature press-on nails + lashes & the iconic world of Hello Kitty. Across three collections, the partnership evolved from a celebration of a global icon to an expanded universe of friends, and finally a refreshed 2nd & 3rd chapter with new designs, finishes, & collectability.

Date

2023-2025

Project Type

Licensing | Product Design | Packaging Design

Role

Creative Direction, Product Design, Packaging Design, Assortment Strategy, Visual Storytelling

The Collab Story

Three drops, each building on the last - expanding the world, deepening the story, & bringing new characters, designs, & collector moments to life.

1

The Original Launch

A fresh take on a global icon with classic Hello Kitty style. Main product featured is lashes.

2

Hello Kitty & Friends Pt 2

A bigger world with more characters & playful variety. Introduces press-on nails.

3

Hello Kitty 50th Anni

A third chapter with elevated designs & new collector energy. Includes press-on nails & lash extensions.

1. Original Launch

Classic. Iconic. Collectible.

The debut Hello Kitty + Glamnetic collection brought together timeless Hello Kitty elements - bows, hearts, & signature red and pink - in a fresh, modern nail collection. Designed to feel both nostalgic & new, this launch set the foundation for a long-term partnership & resonated with Hello Kitty fans and beauty lovers alike.

Packshot photography of a Glamnetic Hello Kitty false eyelash set. The packaging features the iconic character with a playful wink.
Packshot photography of a red compact mirror featuring Hello Kitty wearing heart-shaped sunglasses. The accessory has a playful and stylish design.
Packshot photography of a red liquid eyeliner pen and its white packaging, featuring 'Glamnetic' and 'Hello Kitty and Friends' branding. The product is presented cleanly against a dark background.

2. Hello Kitty & Friends Pt 2

More friends, more styles, more to love.

The second collaboration expanded the world, introducing more beloved Sanrio characters into the Glamnetic universe. With a wider assortment, unique design themes for each character, & a cohesive packaging system, this drop celebrated individuality, friendship, and self-expression. This collab was mainly focused on press-on nails.

3. Hello Kitty 50th Anniversary

A new chapter, elevated.

The third collab returned to Hello Kitty with a refreshed perspective - introducing new design aesthetics, premium finishes, and an elevated, collectable feel. Building on the success of the first two drops, this collection brought a more fashion-forward edge while staying true to the iconic, playful spirit of Hello Kitty and the Sanrio universe. 

Studio photography of a woman's hand featuring a Hello Kitty nail art design on the ring finger. The nails are long and neatly manicured.
Product photography of a Hello Kitty themed beauty set opened like a pink suitcase. A matching lavender accessory case sits beside it, all presented in a charming and colorful display.
Packshot photography of a white wicker basket with a handle, featuring Hello Kitty and Friends branding. The product is displayed on a dark background.

Across All 3 Collabs

A growing world, a stronger story.

From an iconic launch to expanded universe and an elevated second chapter, the Hello Kitty + Glamnetic collabs showcase the power of licensing, thoughtful/intentional design, and strategic assortment development.

1

Evolve Packaging Systems

A cohesive visual language that grew with each drop while staying true to both brands.

3

Consistent Storytelling

Iconic elements, characters character-driven details, and collectible moments across every release.

2

Expanding Assortments

From a focused initial collection to a multi-character lineup with broader style variety.

4

Growing Brand Impact

A collaboration that deepened brand love & reached new audiences with each chapter,

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